captive product

captive product
марк. обязательная принадлежность*, комплектный товар* (товар, созданный специально для его использования совместно с другим товаром и не имеющий самостоятельной ценности; напр., стержень для ручки, лезвие для бритвенного станка, батарейка для фонарика и т. д.)
* * *
товар, продаваемый совместно с каким-то другим (основным); товар в нагрузку
. . Словарь экономических терминов .

Англо-русский экономический словарь.

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Смотреть что такое "captive product" в других словарях:

  • captive-product pricing — Setting a price for products that have to be used with a main product, such as blades for a razor or film for a camera …   Big dictionary of business and management

  • Captive insurance — companies are insurance companies established with the specific objective of financing risks emanating from their parent group or groups but they sometimes also insure risks of the group s customers as well. Using a captive insurer is a risk… …   Wikipedia

  • captive — cap|tive1 [ˈkæptıv] adj [Date: 1400 1500; : Latin; Origin: captivus, from captus, past participle of capere to take ] 1.) kept in prison or in a place that you are not allowed to leave ▪ captive soldiers ▪ captive animals ▪ His son had been taken …   Dictionary of contemporary English

  • Captive Finance Company — A subsidiary whose purpose is to provide financing to customers buying the parent company s product. The captive finance company is usually wholly owned by the parent company. Although there are numerous examples of these, the best ones occur in… …   Investment dictionary

  • captive market — A group of purchasers who are obliged to buy a particular product as a result of some special circumstance, such as the absence of an alternative supplier or product …   Big dictionary of business and management

  • captive market — /ˌkæptɪv mɑ:kɪt/ noun a market where one supplier has a monopoly and the buyer has no choice over the product which they must purchase …   Marketing dictionary in english

  • captive market — /ˌkæptɪv mɑ:kɪt/ noun a market where one supplier has a monopoly and the buyer has no choice over the product which he or she must purchase …   Dictionary of banking and finance

  • ЦЕНОВАЯ ПОЛИТИКА В МАРКЕТИНГЕ — (pricing policy in marketing) важнейшая составная часть маркетинговой политики. Это совокупность экономических и организационных мер, направленных на достижение с помощью цен высоких результатов хозяйственной деятельности фирмы, обеспечение… …   Внешнеэкономический толковый словарь

  • environment — environmental, adj. environmentally, adv. /en vuy reuhn meuhnt, vuy euhrn /, n. 1. the aggregate of surrounding things, conditions, or influences; surroundings; milieu. 2. Ecol. the air, water, minerals, organisms, and all other external factors… …   Universalium

  • Notes, Definitions, And Abbreviations — There have been some significant changes in this edition. The Trust Territory of the Pacific Islands became the independent nation of Palau. The gross domestic product (GDP) of all countries is now presented on a purchasing power parity (PPP)… …   Universalium

  • Insurance — This article is about risk management. For Insurance (blackjack), see Blackjack. For Insurance run (baseball), see Insurance run. In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a… …   Wikipedia

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